Apple Goes on the Offensive as iPhone Gross sales Slip in Its Largest Abroad Market

Apple is providing uncommon reductions in China, together with on its newest iPhones, in a bid to beat again rising competitors within the high-end market.

The tech big is working a promotion from Thursday via Sunday in China during which it’s reducing the value of iPhones by the equal of as much as $70. Different merchandise can be discounted by as much as $110. The promotion comes forward of the weeklong Lunar New 12 months vacation starting Feb. 10, a customary gift-giving season in China.