June 13, 2024

Apple’s Imaginative and prescient Professional will launch within the U.S. on February 2, the corporate stated in a press launch Monday, with pre-orders starting January 19.

Pre-orders will open at 5 PM Pacific Time on the nineteenth, based on the Imaginative and prescient Professional’s product web page.

The corporate additionally stated that prescription lens inserts for the Imaginative and prescient Professional would price $149, and that the headset would have 256 GB of storage.

Apple shares rose three-quarters of a % in pre-market buying and selling Monday.

The $3,500 headset is Apple’s reply to Meta’s Quest headsets, and has reportedly been in growth for years. Apple introduced the product at its Worldwide Builders Convention in 2023.

“The period of spatial computing has arrived,” Apple CEO Tim Cook dinner stated in Monday’s launch. The headset is powered by Apple’s M2 chip, the identical one utilized in its computer systems.

The Imaginative and prescient Professional is Apple’s first new product class for the reason that Apple Watch launched in 2015. Analysts and consultants don’t anticipate the headset to drive vital income initially. UBS, for instance, anticipates that Imaginative and prescient Professional income could possibly be round $1.4 billion, a “comparatively immaterial” quantity.

Many firms have made a digital actuality push prior to now, however up to now, these efforts haven’t led to widespread adoption for customers or enterprise clients.

The Imaginative and prescient Professional boasts a brand new working system, dubbed visionOS, alongside an enter system that permits clients to make use of their eyes, palms and voice to regulate the headset. Apple says that plenty of productiveness and creativity apps will work with Imaginative and prescient Professional, together with Microsoft’s Workplace suite and Salesforce’s Slack.

With the brand new headset, Apple goals to alter how customers expertise gaming and video content material. Customers will be capable of watch video from Apple TV+ and quite a few different platforms on a virtual-reality display “that feels 100 toes broad,” the corporate wrote within the launch.