In its report titled ‘Cracking the code: Unveiling India’s shopper panorama’, in partnership with Google and 1Lattice, the agency has forged a watch at India’s consumption potential. Listed below are some key findings.
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What’s driving progress?
- Tier-II and tier-III cities are quickly adopting digital expertise and are conscious of the assorted platforms and apps.
- Extensive utilization of FinTech platforms, pushed by cost apps, even in distant cities.
- Rising willingness to pay for premium and personalised subscription fashions.
- On-line gaming rising with rising skilled players.
- Altering choice from offline to on-line throughout attire, BPC and grocery purchasing.