February 20, 2024
India’s shopper tech sector stood at $100 billion in FY22, one thing that’s anticipated to go as much as $300 billion by 2027, rising at an annual progress fee (CAGR) of round 25%. This was revealed in a latest report launched by Chiratae Ventures.

In its report titled ‘Cracking the code: Unveiling India’s shopper panorama’, in partnership with Google and 1Lattice, the agency has forged a watch at India’s consumption potential. Listed below are some key findings.

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What’s driving progress?

  • Tier-II and tier-III cities are quickly adopting digital expertise and are conscious of the assorted platforms and apps.
  • Extensive utilization of FinTech platforms, pushed by cost apps, even in distant cities.
  • Rising willingness to pay for premium and personalised subscription fashions.
  • On-line gaming rising with rising skilled players.
  • Altering choice from offline to on-line throughout attire, BPC and grocery purchasing.

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