Google goes ahead with sweeping adjustments to how firms observe customers on-line—strikes which have been years within the making. Advertisers nonetheless aren’t prepared.
The adjustments, among the many largest within the historical past of the $600 billion-a-year on-line advert business, middle on the usage of cookies, know-how that logs the exercise of web customers throughout web sites in order that advertisers can goal them with related adverts.
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